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Twitter For Marketing News

Smart CMO Forum Announces Twitter Chat

ROCKVILLE, MD-- - The Smart CMO Virtual Forum today announced the launch of its weekly Twitter chat series, to better connect its global community of marketing executives and create more opportunity for ...

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Apple nabs Xbox marketing manager for App Store

Apple has added another gaming PR manager. (Credit: Apple) Apple might be a hardware company, but the iPhone maker seems to be increasingly focused on gaming. Robin Burrowes, former marketing manager at Xbox UK and head of product marketing at Microsoft UK, has moved to Apple's European office to handle App Store Marketing, several reports out of the country and Burrowes' own LinkedIn profile ...

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What Marketers Can Learn from Proctor and Gamble and Old Spice SEM

Proctor and Gamble (NYSE:PG) made headlines with their recent cuts and pending layoffs. The reports have P&G cutting their marketing and 1,600 workers. Per the CEO Robert McDonald, “As we’ve said historically, the 9% to 11% range [for advertising as a percentage of sales] has been what we have spent… In the digital space, with [...] Follow SEJ on Twitter @sejournal

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Why the Twitter ‘Who Gives a Tweet’ Researchers are Wrong

A recent study by Carnegie Mellon University, MIT and Georgia Tech researchers found that 25 percent of tweets aren’t even worth reading, according to participants. They believe better filters will help. Actually, they have it all backwards.

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ExactTarget to Provide Daily Twitter Updates on Super Bowl 46

The New York Giants emerged as the most tweeted team of Super Bowl 46 today, according to global interactive marketing provider ExactTarget.

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