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Crafting Twitter Marketing To Work For Your Business

If you can figure out how to make Twitter marketing work for you, you'll give your business a leg up on your competition. Making the right moves will help you become a market leader; making the wrong ones will leave you playing catch up with your competitors. Which position do you want to hold?

Local merchants use Facebook, Twitter to attract and keep customers

Social media including Facebook, Twitter and YouTube also enable businesses to announce events, sales and specials and get instant feedback from patrons, as merchants in Lodi, Calif., have discovered. While preparing for a busy Friday-night dinner service, Ruben Larrazolo, owner of Alebrijes Mexican Bistro in Lodi, told his Facebook friends to guess what the evening's special would be.

Chutes and Ladders: A Tale of Digg and Twitter

Twitter 's traffic skyrocketed 33% over the summer, according to one survey . Meanwhile Digg's influence was fading even before its controversial makeover. Late yesterday Twitter announced that it had 145 million registered users--impressive, at around a third of the number of Facebookers and comparable to the number of people Apple's just opened up its new music-based social network Ping to ...

Facebook fans fickle, marketing study shows

Consumers who "like" or become a "fan" of a company on Facebook are more likely to be just looking for discounts or promotions than showing a genuine desire to see the company do well, a new study finds The study, produced by the online marketing firms ExactTarget and CoTweet, found that "liking" [...]

Digital marketing strategy: What traditional media can't provide

Editor’s note: Local Tech Wire asked Peter Wylie for his reaction to Facebook’s changes in privacy policy this week. Wylie is a researcher at Three Ships Media , a social media marketing company in Raleigh, N.C. He was previously an editor for an online business journalism company in Washington, D.C.