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Net Twitter News

A Klout Score for Brands? Net Promoter Creator Adapts to Social Media

Net Promoter, a mainstay of marketing measurement, is being adapted to the social media age with a Klout-like rating system based on the ratio of pro and con opinions on Twitter and Facebook.

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Twitter to have extra flexibility to censor messages

Twitter added the ability to censor tweets on a country-by-country basis, rather than globally, the company said in a blog post.

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Dolan: Romney would shred safety net for poor

Laura Dolan says he can backpedal from his callous remark about not being concerned about the very poor, but a look at his proposals shows they would suffer in a Romney adminitration

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Romney's plan would shred safety net for poor

"I'm not concerned about the very poor." Oops. Mitt Romney messed up. Again. This was a bigger "oops moment" for Romney than when he said a few weeks ago that the $374,327 he earned in speakers' fees over the course of 12 months amounted to "not very much." It was bigger than "I like being able to fire people." It was the biggest since he blurted out that corporations are people, my friend" at ...

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Net Promoter launches social measurement, but will it be valuable?

Net Promoter is to add social media measurement to its existing customer loyalty metrics, launching a new product called SparkScore that takes mentions of a brand on Facebook and Twitter into consideration.

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