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A Klout Score for Brands? Net Promoter Creator Adapts to Social Media

Net Promoter, a mainstay of marketing measurement, is being adapted to the social media age with a Klout-like rating system based on the ratio of pro and con opinions on Twitter and Facebook.

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Twitter to have extra flexibility to censor messages

Twitter added the ability to censor tweets on a country-by-country basis, rather than globally, the company said in a blog post.

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Dolan: Romney would shred safety net for poor

Laura Dolan says he can backpedal from his callous remark about not being concerned about the very poor, but a look at his proposals shows they would suffer in a Romney adminitration

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Romney's plan would shred safety net for poor

"I'm not concerned about the very poor." Oops. Mitt Romney messed up. Again. This was a bigger "oops moment" for Romney than when he said a few weeks ago that the $374,327 he earned in speakers' fees over the course of 12 months amounted to "not very much." It was bigger than "I like being able to fire people." It was the biggest since he blurted out that corporations are people, my friend" at ...

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Net Promoter launches social measurement, but will it be valuable?

Net Promoter is to add social media measurement to its existing customer loyalty metrics, launching a new product called SparkScore that takes mentions of a brand on Facebook and Twitter into consideration.

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The Tao of Twitter: Changing your life and business 140 characters at a time
The Tao of Twitter: Changing your life and business 140 characters at a time
by Mark W. Schaefer
Our Price: $9.99
Used from: $6.46

The Twitter Book
The Twitter Book
by Tim O'Reilly Sarah Milstein
Our Price: $13.27
Used from: $8.45

Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time
Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time
by Joel Comm
Our Price: $11.32
Used from: $4.36

Getting Started with Twitter For Dummies
Getting Started with Twitter For Dummies
by Laura Fitton Michael Gruen Leslie Poston
Twitter For Dummies (For Dummies (Computer/Tech))
Twitter For Dummies (For Dummies (Computer/Tech))
by Laura Fitton Michael Gruen Leslie Poston
Our Price: $12.15
Used from: $8.35

TWEET Your Way To Fortune-(Learn How Twitter Can Earn You Fortune)
TWEET Your Way To Fortune-(Learn How Twitter Can Earn You Fortune)
by Robert Wiseman
Twitter Tips, Tricks, and Tweets
Twitter Tips, Tricks, and Tweets
by Paul McFedries
Our Price: $11.91
Used from: $3.56

Twitter Marketing: An Hour a Day
Twitter Marketing: An Hour a Day
by Hollis Thomases
Our Price: $17.12
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Twitter Marketing For Dummies
Twitter Marketing For Dummies
by Kyle Lacy
Our Price: $10.00
Used from: $2.33

Learn to Use Facebook, Twitter, and LinkedIn: The How-To Guide
Learn to Use Facebook, Twitter, and LinkedIn: The How-To Guide
by Morgan Brown